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Alan Fletcher is an African-born British graphic designer, now living in London. He is well known for creating some of the biggest logo's we see today.
He integrates the use of type with his whole designs. Very often he uses simple colour schemes and uses the patterns and shapes of the type to be the main focus.
He is probably best know for being the founder of the design firm Fletcher/Forbes/Gill in 1962. After switching between other partners this business then became known as Pentagram in 1972.
Personally I like his work, the simplicity of the designs are much more striking than one that incorporates lots of elements within it. His audience is non-specific and is well suited for a large variety of people, making the logo's more useful and reachable. I believe there are no hidden messages other than wanting to express his love for design within his own design work and self-created novels.
He has also written and published many books himself based on design, the most famous of this list is 'The Art of Looking Sideways' (2001.) He was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific".
