Why Not Associates is a British graphic design company. They have big clients such as Nike, Virgin Records and the BBC, and are continually producing brand new ideas and concepts for clients.
"Effective communication contains an element of surprise and often the best way to solve a problem is to turn it on its head. we're not afraid to run through a dark room with an arm full of lighted fireworks. fingers grow back, and great work lasts forever." whynotassociates.com
Their work overall is interesting and definitely takes a different perspective on simple items, this uniqueness is something that has given them all the well-earned reputation. Something, as a young illustrator to take inspiration from - that no matter how bizarre an idea seems, if its something you want to do, you should do it.
